Wednesday, August 31, 2011

The Mystery of Davy Crack'it


Raised in the woods so's he knew every tree, cracked him a nut when he was only three.

So, we’ve been selling these metallic woodland creatures like toasted acorns over the past few days, especially today, and we have no idea why. Sure, they’re cute, they’re useful and rather funny – but how do people know that they exist and that ChefTools.com has them?

Usually when we see many sales for one item it’s because it was on The Today Show, or received a favorable review in Cook’s Illustrated or The New York Times. But we can’t find any mention of this little guy anywhere. And our fancy computers tell us that no one is really searching Google, Bing or Yahoo for it. So what is it? Why is Davy so popular all of a sudden?

I’d like to think that this is a zombie- like curse, but instead of craving brains, a bunch of people woke up one morning with a very specific thirst for cute, squirrel-shaped nutcrackers made by Norpro. 

So help us out readers. Do you have any clues as to why Mr. Crack’it is this year’s Tickle-Me-Elmo?
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