Monday, December 15, 2008

Holiday Recipe

It's been crazy the last few weeks in and around our offices here in Seattle. With the snow, ice and holiday checklists to complete we were pleased to find a new recipe that brings back the holiday spirit. This Chocolate Covered Marhsmallow Recipe from featuring India Tree decorations makes a great gift or self-indulgence. It's an easy recipe that requires only a few items, most of which you probably already have around the house, but the result is undeniably festive.

Click HERE for the recipe

Wednesday, November 26, 2008

New Color Themes

The votes are in and you have clearly spoken as to what you want to see for the next color theme. We just added 3 new baking related color themes for you to choose from. Log in to your account and click on "Select/Change Your Color Theme" to see them. Do you have an idea for a new color theme? Let us know about in this blog.

Wednesday, November 12, 2008

Holiday Shopping

We've just launched a new "Holiday Shopping" section on our website. It consists of 7 departments to help you get a head start on your shopping. These departments include gift ideas for mom and dad, stocking stuffers, tools recommended by Cook's Illustrated, holiday tabletop and baking! Check them out HERE. Also, make sure you have subscribed to our newsletter because we will be sending out specials and promotions available exclusively to our newsletter customers. Happy Holidays!

Monday, November 10, 2008

The Top 10 Products of 2008

Interested in what others are buying? We've gathered the data and assembled a list of the top 10 most popular products of 2008. Click HERE to see the list.

Wednesday, October 29, 2008

Benefits Of Our Newsletter

Most people receive a ton of email as it is. We know that a majority of you get tired of the constant emails from companies with less than useful information. Our goal is to send to you a beneficial newsletter packed with information not always available on our website. The benefits of being subscribed to our newsletter are:
  • Exclusive discounts and promotions
  • Information on the hottest new products
  • Up-to-date information on the many features of our website
  • Recipes
  • Staff recommendations and Featured items
  • It's Free!

Subscribe HERE

Caught With Your Pans Down

Thanksgiving is rapidly approaching and we'd hate to see you caught with your pans down. Whether you are planning on cooking for a hungry pack of relatives or just a few close friends, check out our list of Essential Thanksgiving Tools. This list of essentials has been hand picked by our staff to make sure you have everything you need for a memorable Thanksgiving feast.

Wednesday, October 15, 2008

New Pressure Cookers!

Through 10/29/08 we are offering FREE SHIPPING on any order containing one of our new Fissler Pressure Cookers! We are doing this because we believe in the value of this product and want to make sure you experience its value as well. These pressure cookers will save you time and money in the long run by cutting your cooking time by up to 70% and using up to 50% less energy. Another great benefit of pressure cooking is that flavor, vitamins and nutrients will stay locked in to your food. We have also added recipes to our site that can be found by clicking on the "Recipes" tab on our product pages. We have about 10 pressure cooker recipes for you to try and are always adding more to our site to get you cooking!

Wednesday, October 1, 2008

October is National Breast Cancer Awareness Month

Breast Cancer RibbonHere are some quick breast cancer facts/tips from the American Cancer Society®:

1) "Excluding cancers of the skin, breast cancer is the most common cancer among women, accounting for more than 1 in 4 cancers diagnosed in US women."

2) "White women have a higher incidence of breast cancer than African American women after age 40. In contrast, African American women have a higher incidence rate before age 40 and are more likely to die from breast cancer at every age."

3) "Between 2001-2004, incidence rates of invasive female breast cancer for all races decreased by 3.5% per year"

4) "The American Cancer Society believes the use of regular mammograms, MRI (in women at high risk), and clinical breast exams should be a part of every woman’s preventive health care."

5) "Breast physical exams without regular mammograms will miss many breast cancers that are too small for a woman or her doctor to feel but that can be seen on mammograms."

Source: American Cancer Society. Breast Cancer Facts & Figures 2007-2008. Atlanta: American Cancer Society, Inc.

At, we would like to do our part in the fight against Breast Cancer. Click HERE to see our tools that donate a portion of each sale to the National Breast Cancer Foundation.

Click HERE for a great PDF document on Breast Cancer

Tuesday, September 30, 2008

Easily Reduce Your Waste

Check out these new Go Green Kitchen Trash Bags. They are Biodegradable Kitchen Bags that will leave no toxic or visible residue and completely break down in 12-14 months! They are a fantastic upgrade from regular kitchen bags and the best part is that you get to do your part in reducing the plastic waste in landfills.

Click HERE for more

Monday, September 29, 2008

Choose Your Color Theme

Hello all I am writing to let you know that you can now change the color theme on Just go to the login page and once you are logged in you will see your account page. From there, all you have to do is select the color theme you want to use and hit the save button underneath. Currently, we have 9 different themes to choose from including 2 Halloween themes and 1 Fall theme. Hope you enjoy shopping in style with our new color theme feature!

Thursday, September 18, 2008

Devil's Food Cake BeaterBlade Recipe

Here is a delicious Devil's Food Cake recipe from Don't have a BeaterBlade for you KitchenAid, Cuisinart, DeLonghi or Viking mixer? Click HERE

Devil's Food Cake

1 ½ sticks unsalted Butter (12 Tbs.), room temperature
2 cups AP Flour (8.5 oz / 242 grams)
1½ teaspoons Baking Soda
¾ teaspoon Baking Powder
¾ teaspoon Salt
2 cups plus 2 tablespoons Sugar (14.5 oz / 408 grams)
¾ cup unsweetened Cocoa Powder (not Dutch-processed) (2 ½ oz)
2 teaspoons pure Vanilla extract
3 large Eggs, room temperature
1 ¼ cups Water (10 fl. oz)
¼ cup Milk (2 ¼ fl. oz)

  1. Adjust oven rack to the middle position; preheat to 350° F. Lightly grease two 9-inch round cake pans, line bottoms with parchment paper, grease again.
  2. In a prep bowl, whisk together Flour, Baking Soda, Baking Powder, and Salt; set aside. Measure the Milk, bring Water to boiling and combine the water and milk; set aside.
  3. In a bowl of a stand mixer add Butter, attach BeaterBlade+ and turn mixing speed to Medium (#4-6). Beat until soft and light. Reduce speed to Low (#2-4) add Sugar in ¼ cup additions. Mixture may clump, if so, increase speed and beat until aerated. Reduce speed to Low add Eggs one at a time until incorporated, increasing speed slightly. Stop mixer, add the Cocoa and Vanilla. Gradually turn mixing speed to Low and blend fully. Stop mixer.
  4. Attach pouring shield or guard bowl against splashing. Turn mixing speed to Stir and very slowly, aiming for the center of the bowl, alternate adding 1/3 of the Dry and ½ of the Liquid mixtures to the batter in 5 additions, beginning and ending with the Dry. Stop mixer, remove guard and clean dry ingredients from BeaterBlade+ and top of bowl. Clean the blades if necessary. Mix again on Low until batter is fully incorporated, about 20 seconds.
  5. Use BeaterBlade+ as a spatula and distribute batter evenly between prepared pans. Bake 30 to 35 minutes or until the cakes begin to pull away from the sides of the pans and the center springs back when touched lightly. Cool the cakes on a rack for 10 minutes. Unmold cakes and cool on the rack. Now go make the frosting.

Mixing Time: 5:00

Storage: Airtight 2 days at room temperature, 5 days refrigerated, 2 months frozen.

Tuesday, September 16, 2008

Green Tools! Our New Department

We are excited to launch our newest department... Green Tools! This department will exclusively feature eco-friendly products like bamboo, composting tools, unbleached products, soaps, lotions free of chemicals and NOT tested on animals and much more. We are currently adding many new tools to bring to you and encourage you to read our newsletters and check the website's "What's New" section for updates. Here's the link to our Green Tools department

Tuesday, September 9, 2008

NEW! Keepeez Vacuum Seals and Lids

Hey everyone just writing to tell you about our most recent product line... Keepeez! They offer leak-proof and airtight vacuum seal lids and containers that can keep your food fresh up to 5 times longer! We all had fun using the lids and can't wait to hear what you think of them. Don't forget that you can now add ratings and reviews to every product on

Thursday, September 4, 2008

The Official First Entry

Hey everyone! My name is Andrew and I am honored to open up the official Blog! We are excited to read everything you all have to say. Don't forget to visit and happy blogging!